The London Balloon Shop by Oscar's Den
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London delivery for Saturday 29 August 2026

Privacy Policy

Privacy Policy for The London Balloon Shop

Last Updated: August 2026

1. Introduction

Welcome to The London Balloon Shop! We love helping you celebrate, and protecting your personal details is a top priority for us. The London Balloon Shop is the proud online home of Oscar's Den, our beloved physical party shop located at 88b Belsize Lane, London NW3 5BE. This policy explains how we collect, use, and protect your information when you order online, call our shop, or drop us an email, in line with UK data protection law (the UK GDPR and the Data Protection Act 2018).

The data controller responsible for your information is The London Balloon Shop / Oscar's Den, registered in England and Wales 00844356

2. Looking After Your Personal Data

Your trust means everything to us. We do not sell your personal data to anyone, and we only share it with a few trusted service providers to ensure your celebration runs perfectly:

  • Our Delivery Team: Our in-house drivers receive your delivery address and phone number solely to get your arrangements to you safely and on time.
  • Secure Payment Gateways: Your payment details are processed directly and securely by industry-leading payment platforms. We never see or store your financial numbers on our servers.
  • Hospitals & Venues: When delivering a special arrangement to a restaurant or a hospital ward, we share the recipient's name with the concierge or front desk to guarantee a smooth, joyful handover.

3. What Data We Use to Help You Celebrate

To process your balloon orders seamlessly, we gather a few necessary details at checkout:

  • Your name, billing address, and delivery address so we know where the party is.
  • Your email and phone number so we can send tracking updates or call if our driver needs help finding a venue.
  • Your postcode, which our website uses automatically to calculate your delivery fee.
  • Special venue details, such as hotel names or hospital ward numbers, to ensure accurate drop-offs.

4. Why We're Allowed to Use Your Data

We only use your personal data where we have a proper legal basis to do so:

  • Contract: To process and deliver your order, we need your name, address, and contact details.
  • Legal obligation: We keep certain records, such as purchase history, to meet UK tax and accounting requirements.
  • Consent: If you opt in to receive seasonal marketing updates, we rely on your consent, which you can withdraw at any time.
  • Legitimate interests: We may use limited data to keep our website secure and improve our service, always balanced against your right to privacy.

5. Keeping Your Information Safe & Secure

We treat your digital data with the same care we give to our balloon arrangements. All checkout information is encrypted via secure HTTPS protocols. Our drivers use secure, password-locked devices for routing, and any notes taken over the phone at our Oscar's Den shop are safely shredded as soon as they are entered into our secure digital systems.

6. Cookies & Website Tracking

Our website may use cookies and similar technologies to help it function properly and to understand how visitors use our site, for example through analytics tools. You can control or disable cookies through your browser settings at any time.

8. Your Rights and Choices

You are always in control of your data. Under UK GDPR, you have the right to:

  • Request a copy of the information we hold about you.
  • Ask us to correct or update your details, such as a delivery address.
  • Ask us to delete your data, where we're not legally required to keep it.
  • Withdraw consent to marketing at any time.

If you opt in to receive our seasonal updates for occasions like Christmas, New Year, Halloween, and Valentine's Day, you can opt out at any time by clicking "Unsubscribe" or messaging us directly. We aim to respond to all data requests within one calendar month.

9. Say Hello or Get in Touch

The London Balloon Shop and Oscar's Den are registered with the Information Commissioner's Office (ICO). If you have a question about your privacy or want to update your details, our team is always happy to help:

If you're unhappy with how we've handled your data, you also have the right to lodge a complaint with the Information Commissioner's Office at ico.org.uk.